As Germany becomes the largest
proliferator of solar energy worldwide, the largest emitters of greenhouse
gases merely pay lip service to the impending climate change crisis. Last week, the Mauna Loa Observatory in
Hawaii measured the
highest concentrations of greenhouse gases in the atmosphere in human
history. No commitment to reducing
emissions from the United States or China, the worst climate offenders, means
we may be looking at severe losses to the human species before quality of life
can be corrected.
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The petroleum industry brings in billions every year. Image: thewayinc.com |
There are several
reasons why the U.S. hasn’t made significant impact on combating climate
change, the most obvious being the stranglehold oil companies have over policy,
proven by the billions
in subsidies given to the petroleum industry. The other, however, is that the problem may
be just too big or too confusing. While
environmental lobbies try their best to get heard, industry lobbies are
outspending and out-spinning the topic so that Americans are convinced that
climate regulation will hurt the economy.
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Most people know who Kim Kardashian is. Most people don't know that climate change is a serious threat. Image: aceshowbiz.com |
A recent
Gallup poll shows that two thirds of Americans do not even see climate
change as a threat in their lifetime, even worse is that the percentage is down
from 1997. So far, no one has been able
to explain what will happen or how soon, mostly because no one is quite sure,
or they are afraid to scare people. Even
if someone was able to, explaining what will happen in the future has never
been an easy sell. Speculation or prophecies are no longer a viable motivator.
It is clear that the scientific community needs a better way
to present information. The public and
scientists have varying opinions about climate change causes and effects, so
the distribution of information is clearly in need of a makeover. While the noise may never be as loud as
partisan pundits on popular news channels, more creative and engaging effort in
media platforms, television and communities could give the public the necessary
ammunition to demand carbon emission regulations. Perhaps Kim Kardashian should join
Greenpeace?
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