Sustainability is a very important issue for politicians and corporation CEOs alike, but what a lot of Americans don’t know is that even their choice of toys for their children may contribute to a more green, eco-friendly movement in corporate America . LEGO systems, a toy company based out of Denmark , recently announced its winner for the SCA sustainable box design contest. Chan Chi Kwan and Chang Nga Man earned three thousand euros for their work, as well as the opportunity to work for SCA packaging, a very sustainability minded, consumer oriented packaging company.
LEGO’s push toward a more sustainable company has encompassed everything from wind powered plants to their ‘green box’ initiative to make their toy boxes smaller, and thus consume less material. This contest, however, puts the ability to make a sustainable choice in to the consumer’s hands, letting them choose more eco-friendly, green toys to gift their children or friends. This contest also spurred excitement among sustainability minded customers, who were enthusiastic about getting their design manufactured to hold LEGO bricks.
“The Design Challenge is a great channel to spot unknown potential packaging ideas outside ‘the industry,’ together with our customers,” said Wim Wouters, Innovation Centre Director at SCA Packaging. “I believe this years’ exposure to young design talents from across the world has been a unique experience for everyone involved. I look forward to seeing the winning ideas for LEGO and Tempo get to market“. Wim Wouters and the rest of SCA packaging have made incredible progress towards a more green, more sustainable world.
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